In an effort to boost lagging US sales, KFC has launched a unique campaign. From USA Today:
"The promo comes as KFC is in the doldrums domestically. The world's largest chicken chain's U.S. same-store sales fell 7% in the second quarter. Nearly all its growth now is in international expansion.
Last week, the chain confessed that more than six in 10 Americans ages 18 to 25 — the chain's key demographic — couldn't identify who Colonel Sanders was in the KFC logo.
Now, it's turning to cute women parading around campus with "Double Down" emblazoned across their fannies.
The nation's largest women's group doesn't like it one bit. "It's so obnoxious to once again be using women's bodies to sell fundamentally unhealthy products," says Terry O'Neill, president of the National Organization for Women. What's more, she says, KFC has forgotten something important: Women make more than half the decisions about what to eat for dinner."
Using women's bodies to sell fundamentally unhealthy products? Like PETA and their racy Suber Bowl ads? Furthermore, Women may make more than half the dinner decisions (love to know where they came up with that figure), but they don't make all of the decisions. Did you know that sometimes women defer those decisions to men? That alone makes the feminarcissists heads explode. All that aside, here's one key fact:
"As of Tuesday afternoon, KFC had received no complaints about the campaign, KFC spokesman Rick Maynard says. "We've taken a page out of the book of some apparel companies and sororities who have promoted in this way for years," Maynard says."
Abercrombie is the first one that comes to mind. Girls have been wearing letting on their backsides for years now. The girls in this promotion have taken it a step further and are getting paid to do it out of their own free will. Newsflash: NOW doesn't represent all women, and I'm so glad.
Background Intel:
USA Today: KFC pays college women for ad space on buns
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