For those who are unaware, the Lingerie Football League is a Women's tackle football league where lingerie provides the majority of the uniform. It's arguably the fastest growing sports league in the US. Many players do cross-promoting to get the brand into the mainstream.
One organization that LFL players cross-promoted for was PETA (People for the Ethical Treatment of Animals). Recently, a number of Chicago Bliss players took photos for an ad campaign to promote PETA's cause.
I know the article says Toronto Triumph, but these are Chicago Bliss players. If you look at the teams webpage (link is below), you'll see the matching color scheme as well as recognize some of the players, most notably Heather Furr, #15 (girl standing on the left).
Add these LFL players to the growing list of female celebrities that "went natural" for PETA.
Background Intel:
UK Daily Mail: Now they're not even wearing lingerie! Undies-only LFL football players strip for new anti-fur campaign - NSFW Alert for this one!
Chicago Bliss LFL Webpage
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