Friday, August 20, 2010

Study Shows The Cougar-Cub Phenomonon Is A Myth

Reality or Myth? (HT ABC)

A study has come out countering the Cougar-Cub Phenomonon. From Fox News:

"The study of online dating, by the University of Wales Institute, Cardiff (UWIC), found men and women are still rather traditional when it comes to searching for their ideal partner.

Women generally seek an older and, therefore hopefully, wealthier man, according to the UWIC study.

Men, on the other hand, desire a young and attractive female, and often prefer a much younger partner as they themselves age.

The findings, published in the journal Evolution and Human Behavior, disputes the "cougar" phenomenon popularized in TV shows and movies like "Cougar Town" starring Courteney Cox and "Sex and the City" of women aged over 40 seeking "cubs."

Psychologist Dr Michael Dunn of UWIC's Cardiff School of Health Sciences led the study which involved analysing the age preferences of 22,000 men and women using online dating sites across 14 countries and two religious groups.

He said it was a commonly held assumption that with the advent of female financial independence, women were now free to target men of any age group, as securing financial security from older, wealthier males was no longer a priority.
"The transference of female desire from relatively older men to relatively younger men, it has been argued, is reflected by the growth of the toy boy phenomenon," he said.

"The results of our research challenges these assumptions. Although there was some cultural variation in extremes, the results showed clearly that women across all age groups and cultures, targeted males either their own age or older."

The countries involved in the survey were Australia, Brazil, Britain, Canada, China, Greece, Germany, Indonesia, Japan, Kenya, Mexico, Russia, South Africa, and Ukraine."

So this means that for the most part, It's only an American trend. Lucky us.

Background Intel:

Fox News: 'Cougar' Trend of Women Chasing Younger Men a Myth

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